Strategy consulting for deeptech startups, industrial SMEs and technology groups · Book a discovery call
Strategy Consulting for Technology Companies
Every organization operates on a story.
My role is to detect when reality starts telling a different one.
When that story starts drifting away from reality, the first signs do not appear in KPIs. They appear much earlier as weak signals across markets, funding, industrialization, operations and teams. I help leaders make sense of those signals and act on them before reality forces the issue.
Book a discovery callOur approach
Most leadership teams have access to data. Very few have access to contradiction.
Organizations naturally optimize around the assumptions that made them successful. The problem is that markets, customers, technologies, funding environments and organizations evolve faster than those assumptions. My role is to identify where reality has already shifted, challenge what is no longer true, and help leadership teams adapt before those misalignments turn into strategic, operational or industrial bottlenecks.
Get a new perspective
We look at your company with a neutral, objective external eye — giving you a 360° understanding of where you stand and where your technology can take you.
Read the weak signals
Weak signals appear long before the KPIs. That's where I start.
Challenge the story
Every organization has a story about its market, technology, customers and future. Sometimes reality has already moved on.
Expose the gap
The gap between the story and reality creates tension. The earlier it is identified, the easier it is to address.
Who I work with
Organizations building complex technologies, industrial capabilities and new markets. From quantum sensing and advanced materials to digital communication and industrial software, I help leadership teams detect reality shifts early, challenge outdated assumptions and adapt before strategic, operational or industrial bottlenecks emerge.
When to call me?
Between technology and market. Between ambition and execution. Between funding and reality. Between industrialization and scalability. Between the story and the facts. Before these tensions become visible to everyone, they usually appear as weak signals. That's when reality remains negotiable.
Adapt before reality decides for you
The goal is not insight. The goal is action before strategic, organizational or industrial constraints force the decision.
Methodology
From assumptions to action
A focused intervention model designed to detect reality shifts early and translate them into concrete action.
Surface the assumptions
Organizations make decisions based on assumptions. Assumptions about markets, customers, technology, industrialization, funding, operations, teams and growth. The first step is to make these assumptions explicit and understand which strategic and operational decisions depend on them.
Read the weak signals
Reality rarely changes overnight. The earliest signs appear through weak signals: customer conversations, investor feedback, industrial constraints, organizational friction, operational bottlenecks and ecosystem shifts. These signals often emerge long before they become visible in KPIs.
Expose the tension
Weak signals become meaningful when they reveal a growing gap between assumptions and reality. This is where strategic, operational and industrial tensions begin to emerge, often while the organization still believes its original narrative is intact.
Act on reality
Once the tension is understood, analysis is no longer the priority. Action is.
I work alongside leadership teams to challenge outdated assumptions, make decisions and implement the strategic and operational adjustments required to restore alignment with reality.
A faster return to reality
My objective is impact, not dependency. I do not measure success by the duration of an engagement, but by the organization’s ability to move forward without me.
I step in when difficult truths need to be surfaced, assumptions need to be challenged and decisions need to be made.
The goal is not to stay longer. The goal is a faster return to reality. Once clarity is restored, alignment regained and momentum rebuilt, my work is done.
Client stories
Our strategy in action
"Guillene understands technology deeply. She helped us find a market, shape a product, and generate sales we had not imagined possible. She challenged us, pushed us further, and was always generous with her knowledge. We've grown. We've found a market. We've created products that we sell in these markets we found together."
François Kreutz
Founding President, Inspirit-Tech
Trusted by technology leaders across Europe and Asia
Ready to unlock the commercial potential of your technology?
Let's start with a 30-minute discovery call. No commitment — just a structured conversation about where you stand and where you could go.
Book your discovery callcontact@scaleami.com · +33 686 691 583
FAQ
Your questions, answered
Who do you work with?
We work with three types of clients: deeptech startups and scale-ups defining their go-to-market, industrial SMEs looking to diversify their revenue, and technology groups seeking to commercialize dormant IP.
What sectors do you cover?
Our experience spans automotive, medtech, defense, industrial software, communication and sensing, and biotech. We are comfortable with complex technologies and regulated markets.
How is ScaleAmi different from a traditional strategy consultant?
We combine strategic thinking with hands-on execution. We don't just deliver reports — we work alongside your team to find markets, validate assumptions, and activate revenue. We also understand technology deeply, which changes everything.
Do you work internationally?
Yes. Our client portfolio spans France, Germany, Japan, and beyond. We are comfortable working in English and French, and have experience navigating cross-border market entry.
What does a typical engagement look like?
It starts with a 30-minute discovery call. From there, we typically begin with a technology and market audit, then move into strategy design and execution support. Engagements are tailored to your stage and objectives.
What is the Effectuation methodology?
Effectuation is a decision-making logic developed from studying expert entrepreneurs. Rather than starting from a fixed goal, it leverages available means — your team, knowledge, and network — to create new opportunities. It is particularly powerful for deeptech commercialization.